Making the world a better place— one small business at time

We bring high-impact CFO expertise to growing businesses
—flexible, affordable, and effective.

We provide Fractional CFO Services, M&A Advisory, Strategic Business Consulting, and Business Valuations — empowering clients to grow with confidence and make value-building decisions.

Learn more about our services

Your M&A CFO partner for Smarter Decisions

From Complexity to Confidence

Beyond Numbers, We Drive Vision

Access high-level financial strategy and M&A support, when you need it most

JEM Advisory Solutions, a California-based financial consultancy, delivers strategic CFO services and M&A advisory to growth-focused businesses.

Headquartered in La Jolla, we specialize in fractional leadership, financial strategy, and transaction support.

Guided by a commitment to integrity, innovation, and value creation, we empower clients to navigate complexity, scale with confidence, and achieve sustainable growth.

Our Expertise

Fractional CFO Services

Guiding Financial Clarity Without the Full-Time Overhead

For businesses that need executive-level financial strategy without the cost of a full-time hire, our Fractional CFO services deliver boardroom-level expertise and senior financial leadership at a fraction of the C-suite overhead.

You gain agile guidance and precision insight tailored to your needs—ideal for growing businesses, organizations in transitional phases, or companies preparing for their next stage of success. With us, you get the clarity and confidence to make data-driven decisions that fuel sustainable growth and long-term value.

Mergers & Acquisitions Advisory

From Due Diligence to Deal Close—We Navigate the Complexity

In today’s competitive market, acquisitions and partnerships demand clarity and precision. Our M&A Advisory services focus on thorough due diligence, risk management, and seamless execution, ensuring that every step of the process is grounded in data-driven analysis. Whether you’re expanding through acquisition, evaluating partnership opportunities, or restructuring for long-term growth, we provide the insight and guidance to move forward with confidence.

Strategic & Business Consulting

Unblocking Growth.
Building Smarter Business Foundations.

When operations stall or scalability feels out of reach, we step in with grounded strategy and fresh perspective. From process optimization and organizational restructuring to digital transformation and market positioning, we help realign your business with its vision. At JEM, we don’t just consult—we co-create change.

Business
Valuation
Services

Defining True Worth,
Empowering Strategic Decisions

Understanding the real value of your business is essential for growth, investment, or succession.

Our Business Valuation services deliver clear, objective insights into your company’s financial worth—grounded in data, market context, and rigorous analysis. Whether you’re preparing for a transaction, raising capital, or simply seeking clarity, we provide the confidence you need to make informed, forward-looking decisions.

The Leader Behind Every Success Story

Get to know our CEO & Founder

Jema Edwards, MBA

CFO | M&A Advisor | Strategy Consultant

Strategic. Fearless. Founder-Focused.

Meet Jema Edwards, the powerhouse behind Jem Advisory Solutions. With over a decade of experience in Mergers & Acquisitions, strategic finance, and business operations, Jema doesn’t just help companies grow—she engineers businesses built to thrive, scale, and eventually exit on their own terms.

Jema’s mission is simple but transformative: to help entrepreneurs run better businesses with better data and reach maximum valuation. Her expertise spans industries—from manufacturing to tech, transportation to wellness—and she works closely with founders of $5M to $100M companies to optimize profitability, operational efficiency, and enterprise value.

Experience Highlights:

Cross-industry expertise to include manufacturing, auto repair, logistics, construction, medical practices, specialty trades, and insurance agencies
Successfully closed over 50 transactions representing over $150M in transaction revenue
Over 300 business valuations conducted
Licensed California Broker

“It’s a privilege to serve entrepreneurs. They inspire me every day.”

Connect with Jema on LinkedIn or reach out through our contact page.